Web Utilities
Prepare URLs for sharing and campaign tracking using UTM Builder and related URL utilities. UTM Builder adds named campaign parameters to a destination address so an analytics system can interpret them. URL Encoder / Decoder is available in the developer category when a value needs escaping or inspection rather than campaign labels.
Choosing a tool
Choose a valid destination first, then use a consistent naming convention for source, medium, and campaign. Similar labels with different spelling or capitalization can create separate groups in analytics reports. Review the resulting URL before sharing it and confirm that existing parameters still express what you intend. UTM parameters label a link; they do not shorten it, verify its destination, or guarantee an analytics event will be recorded. Avoid placing sensitive information in query parameters because URLs can be copied or logged. Test the final link in the destination browser before distributing a campaign.