Web Utilities

UTM Builder

Generate campaign URLs with source, medium, name, term and content parameters while preserving existing query values.

Tool workspace
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Example: Tagging a newsletter link

Set source to newsletter, medium to email and add a campaign name to create an analytics-ready URL.

Frequently asked questions

Which UTM fields are required?

Website URL, campaign source, medium and name are required; term and content are optional.

Will existing query parameters be removed?

No. Existing parameters are preserved and UTM values are added or updated safely.